The photos you use in telling your stories should also focus on the one.
Group shots are often useless.
The most important part of the photo is the subject's face. Think back to some old romantic tearjerker movies we have watched. Do you remember when one lover says, “I don’t love you?” The violins swell on the soundtrack as we zoom in for a closeup. As shock registers on their face, they make one heartfelt plea:
"Look me in the eye and say that."
What is it about making direct eye contact that so dramatically affects our perception of truth? Such is the case with your photos. The most powerful photos that will help you overcome being ignored have:
● One subject
● A shot of the subject's face that reveals their true emotion
● Eye contact
Always work to tell stories about individuals or issues at a scale your donors can grasp: one.
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