How To Use "ONE" To Stop Being Ignored

When storytelling happens in spontaneous ways, it is usually engaging and powerful. But sometimes, when visionaries intentionally try to tell a story for impact, something gets lost. In trying to be powerful and moving in telling their stories, visionaries can become academic and boring.

 There is a right way and a wrong way to tell stories.

I use a simple formula to help fundraisers overcome wrong tendencies and consistently get stories that promote engagement. The attributes can come in any order, but they are always there:  

Engaging Story = One + Normal + Explosion + New Normal + Hero

 Today's show: ONE

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You can connect with David at www.davidoaks.net

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