Visionary fundraisers harness the power of an excellent thank-you.
Visionaries never miss the opportunity to talk about a hoped-for future, even when they say thank you. Nothing excites donors more than an excellently said thank-you that honors the value they gave to and the impact their gift will make. A visionary thank-you makes donors glad they gave and stimulates them to dream of giving more.
Understanding the power of being visionary in saying thank you begins with understanding that donors don’t really give to you or your organization. Donors give to their values through your organization. Being visionary in saying thank you begins when you get this:
Donors give to their values; they are not giving to you; they are giving through you.
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