Here lies a trap that fundraisers fall into. They tell stories, yes, but the stories are about themselves, their staff, their buildings, their classes, their programs, their degrees, and their equipment, ad nauseam.
A visionary fundraiser understands the difference between telling people more information and telling a visionary story.
Visionaries tell stories about donors giving finances, time, influence, and more. They tell stories about the beneficiaries of their mission, whose lives it forever changed.
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