Nothing has the power to propel the urgency of your mission more than telling the right visionary stories at the right time. Nothing inspires action for the greater good more than visionary stories.
There are five stories visionary fundraisers should be continually telling:
- The beneficiary story – the story of one beneficiary of your mission.
- The donor/volunteer story – the story of a person’s journey into becoming a donor to your mission.
- The legacy donor story – the story of a person’s journey into becoming a legacy donor to your mission.
- Your story – the story of your journey that answers “why” you do what you do.
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