Visionary Fundraising For Nonprofits

Social Proof, Being Visionary & Fundraising

May 23, 2023 David Oaks Season 4 Episode 31
Visionary Fundraising For Nonprofits
Social Proof, Being Visionary & Fundraising
Show Notes

Visionary fundraisers harness the power of story & storytelling.

Social proof is why:

●     TV sitcoms of yesteryear have laugh tracks (they are telling you that you should think this is funny and laugh)

●     We buy on Amazon after we read the product reviews

●     PBS spends so much time on their telethon telling you who just gave

●     A little plug-in comes on when you visit your travel website, telling you that ten people just booked rooms at that same hotel 

●     Engaging websites show happy customers consuming their product or service

     Social proof is visual storytelling. Visionaries harness the power of social proof through storytelling in their fundraising. Storytelling is how we give our potential donors the gift of going second.

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You can connect with David at www.davidoaks.net