Visionary fundraisers harness the power of story & storytelling.
You walk into your favorite bar or coffee shop, and you see a tip jar on the counter. You know what I am talking about. It is a jar with a handwritten message: “TIPS.” It is a see-through glass jar, and it has money in it. And, when you go to your bar or coffee shop, you notice that the “tips” jar is never empty. This is a significant observation.
If your bartender or barista is wise, they will never let you see the jar empty. And what is inside that jar (pennies, nickels, dimes, or dollar bills) is extremely vital. What’s up with that?
Your bartender or barista knows something that you, as a fundraiser, may not know. Here’s what they do. Before you arrive, before anyone leaves them a tip, they put their own money in the jar. This is well known as “salting the jar.”
They are well aware of the visionary effect it will have on you. When you see the jar, and it is empty, they know it gives you a vision of something. An empty jar tells you that tipping is not something that people do here. When you see an empty “tips” jar, you are less likely to leave a tip.
The tip jar is a storytelling device.
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